Clay, Reimagined
Mineral forward, waterborne clay for form, surface, and finish—soft in the hand, long open time, strong cure, for a heat-free air-cure ceramic finish.
Most air-dry clays rely mainly on evaporation to dry. Artisan Clay is an air-cure clay that builds internal strength, giving extended working time, better ability to trim sand and refine, and finish ceramic.
the eco system
Make it yours, make it ceramic
Soft and responsive, it shapes easily, refines cleanly, and builds strength in layers on a receptive white ground for vibrant color—without the dullness, synthetic feel, fumes, or kiln firing of other clays.
Mineral + bio-based ingredients
Made from over 98% earth minerals, plant, and bio-derived ingredients, it combines enduring toughness with a more sustainable life cycle—avoiding the permanence of plastics and the centuries-long legacy of fired ceramics.
Grand Opening
10% off your first order. Discover a clay that feels soft in the hand, moves with ease, and cures hard.
Most air-dry clays harden as water evaporates. Artisan Clay strengthens as you work, giving you hours to shape and refine with ease—bringing a more forgiving process from form to finish, with less skill, less time, and no heat required.
The Eco System
Each stage builds on the one before it, creating a stronger, more refined final result.
artisan clay
Foundations Collection
A clean, bright clay body made to carry color beautifully through the full air-cure ceramic process.
artisan clay
Foundations Collection
A clean, bright clay body made to carry color beautifully through the full air-cure ceramic process.
Color
Pigment Activator
Build tone directly into the clay with earth pigments and Pigment Activator for smooth dispersion and even in body color.
Color
Pigment Activator
Build tone directly into the clay with earth pigments and Pigment Activator for smooth dispersion and even in body color.
Why Eco Forma Color Feels Different
Eco Forma begins with a bright, light body that supports vivid mineral color and cleaner mixing.
Bright on a light base
A bright, light body supports clearer color, cleaner mixing, and stronger contrast.
Built for the system
Color stays compatible with Dip, Ceramic Coat, image work, and final finish.
eco forma air-Cure clay
Throw, rebuild, and refine — no kiln required
Approachable for beginners, supportive in guided learning, and capable of serious studio practice. Begins soft and responsive in the hand and dries air-cure ceramic.
Refill What You Use Most
The best first experience of Eco Forma is the complete process.
eco forma air-cure clay
Paint with Clay + Pigment Activator
Blend clay, pigment, and Pigment Activator to create soft washes, layered passages, and expressive marks with a ceramic feel. Color stays mineral forward, grounded, and integrated with the surface.
Rooted in tradition, carves beautifully
Made for shaping and everything after—carve, incise, drill, inlay, and trim on a receptive surface grounded in the tradition of gesso and carving, for longer working time, cleaner refinement, and greater control.
Responsive Form to Refined Finish.
Eco Forma begins soft and responsive so you can shape, throw, refine, and reopen. Dip then strengthens and refines, creating a receptive ground for image and mixed media.
refine
Dip
The dip strengthens the form, refines the surface, and creates a receptive ground for saturated media and color.
Supporting a more ceramic-like aesthetic with reopening, controlled refinement, carving, trimming, and stronger detail retention.
refine
Dip
The dip strengthens the form, refines the surface, and creates a receptive ground for saturated media and color.
Supporting a more ceramic-like aesthetic with reopening, controlled refinement, carving, trimming, and stronger detail retention.
image
Transfer and Paint
Formulated for our clay, the ceramic coat applies to damp surfaces with ease, allowing image transfers to be cut, fused, and refined into the clay with seamless edges.
Flexible through curves, domes, supports, and rounded beads, it holds together without cracking or distortion
image
Transfer and Paint
Formulated for our clay, the ceramic coat applies to damp surfaces with ease, allowing image transfers to be cut, fused, and refined into the clay with seamless edges.
Flexible through curves, domes, supports, and rounded beads, it holds together without cracking or distortion
texture
Ceramic Coat
The ceramic coat builds, refines, and levels the surface while strengthening the form.
It softens imperfections, improves surface integrity, and creates a harder, more unified finish with a ceramic-like character.
texture
Ceramic Coat
The ceramic coat builds, refines, and levels the surface while strengthening the form.
It softens imperfections, improves surface integrity, and creates a harder, more unified finish with a ceramic-like character.
Gloss Top Coat
Gloss Finish for a resin alternative that brings depth, clarity, and a luminous finish to white clay while strengthening the surface for added durability.
Waterborne, studio-safe, low-VOC, easy to clean up, and never sticky, it leaves a polished surface that feels natural and refined.
Gloss Top Coat
Gloss Finish for a resin alternative that brings depth, clarity, and a luminous finish to white clay while strengthening the surface for added durability.
Waterborne, studio-safe, low-VOC, easy to clean up, and never sticky, it leaves a polished surface that feels natural and refined.
Start with the system. Refill by stage.
Begin with Form for body, shape, working time, and control. Then build through Dip, Ceramic Coat, and optional Gloss Finish. E
ach stage designed to guide the process, expand what the clay can do, and let you refill only what you need.
Built for your process
A material designed for makers working across form, surface, and finish.
I absolutely love this product, but my favourite thing about it was the customer service and easy returns. I found what worked for me with ease. Thank you store!
”
I did my normal process, let it cure, and it still looked like the piece I made before.
”
I planned to do one small sample and Instead I kept making because it felt easy to keep going. It didn’t get weird halfway
through or start falling apart in my hands.
You know when something looks fine while
you’re working, and then it dries and you spend the next day fixing it? I didn’t have that this time.
Why We Made It
The clay we wanted did not exist. Eco Forma began in a small Colorado studio with a clear goal: to create a clay that reflects our values and supports exploration. Over time, it became clear that the entire process had to be developed as one connected system.
Become a Studio Partner & Start Earning
Coming soon! Sell Eco Forma™ through your studio, classes, or audience. Approved partners earn commission on sales.
Choosing Between Gloss Top Coat and Ceramic Coat
Eco Forma vs. Air-Dry Clay: Why Artists and Designers Are Switching
Polymer Clay vs. Air-Cure Ceramic
Why Waterborne Matters in the Studio
Why the Surface Has to Be Built in Stages
What makes Eco Forma different
Wholesale & Stockists
Inquire to carry Eco Forma in your shop or studio. Wholesale partners receive approved pricing and retail support.
Frequently Asked Questions
Your first 2 oz Artisan Clay sample is free—you just cover $4.99 shipping (continental U.S.).
eco forma air-cure clay
Where we are going
The Sculpting Collection, Heat tolerance and larger formats are in development and coming soon.
Post with #ecoformaclay we spotlight community pieces weekly.
